Good Web Design is the first step in marketing your business online. Your
web site code and content need to be as "search engine friendly"
as possible. This will enable the search engines to easily crawl your site
and recognize the information and identify your purpose to rank it accordingly.
There are no secrets to proper Search Engine Optimization or SEO -- just
ranking and placement strategies that increase your popularity online for
desired search keywords.
Factors Affecting your Search Engine Ranking: |
SEO Tools & Resources: |
Web Site Design & Structure
If your site is poorly designed, contains frames or is written
entirely in Flash, it will be extremely challenging to rank highly
on the search engines. Good navigational structure, clean code and
clear copy writing will enable a web site to be indexed easily.
Keywords
Some keywords are more competitive than others. It is very important
to study the possible keywords that will be the most effective for
your web site. The more targeted they are, the easier people who
are looking will find you.
Incoming Links
This is probably one of the most important factors to consider.
The more incoming links you have to your site, the more "popular"
the search engines think you are. It gives you credibility and importance,
which elevates your ranking substantially.
Size of Your Targeted Market
Regional or local markets are much easier to target than a global
one. More effort will be required to reach the top ten results on
your keyword search globally. The type of product or service also
affects results. If you are targeting a small group of people, then
your site can be optimized a little easier.
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