About Flip Flop Studios
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
Good Web Design is the first step in marketing your business online. Your web site code and content need to be as "search engine friendly" as possible. Your website and content will need to follow best practices to make sure that search engines will index that content and you take advantage of things you can do to help it rank.
There are no secrets to proper Search Engine Optimization or SEO...
Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords. Our philosophy is to create websites that WORK for you and don’t simply look pretty by utilizing both on-site and off-site strategies to get the visibility you want online.
Top Five Ingredients to Good SEO
- Program your site to be “crawler-friendly”
- Visible Text Copy - Utilizing Keyword Phrases
Thoroughly research your keyword phrases, and integrate them throughout your web site copy. Keyword research is completely and utterly the key to everything that is search marketing.
- Writing Good Title Tags
Title tags are critical because they're given a lot of weight with every search engine. Fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings
- Label your internal text links and Image alt-tags
Your site visitors and the search engines look at the clickable portion of your links to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site.
- Acquire incoming links
By submitting to the top directories and utilizing the best Web 2.0 applications, obtaining incoming links will increase your popularity and your rankings with the major indexes.